Leading with positivity

Only four per cent of people consider being 60 or over to be the “best age” – but a new storytelling campaign celebrating our customers shows they disagree.

From their earlier experiences to more recent accomplishments, six inspiring residents and clients recently stepped in front of the camera to share their real-life, optimistic points of view about living positively and finding joy as they age.

Their stories are at the heart of a new campaign currently in the works, designed to spark broader conversation about ageing positively and actively reshaping perceptions that “younger is better”. The campaign will further establish our role as Australia’s Heart of Positive Ageing, highlighting the vital support our teams provide in working with customers.

Stay tuned!

Look out for more about these inspiring stories in the coming months.

Meet our storytellers

Maria

A retirement living resident who is living her best life at Casey Grange, buying a racehorse with fellow residents and enjoying overseas holidays with friends.

Jelena

A home and community support client who has formed strong connections in her community since moving to Australia in her 70s.

Trevor

A former Caulfield Cup winning jockey and village resident whose competitive spirit has seen him take up new hobbies in retirement including ballroom dancing, golf and lawn bowls.

Carmel

A renowned crime writer resident who shares her expertise with fellow aspiring resident writers at Europa on Alma retirement community.

Bob

An ex-Royal Air Force Armourman and Lilydale resident who completed a 15,000 foot skydive at age 89.

Wendy

A Claremont Terrace resident who enjoys a broad range of interests at the home including running craft classes, organising a book club and keeping active with exercise classes.